This system is not only unique in its approach to deliver advertising to the right targeted audience in interactive and entertaining ways, but it also empowers advertisers to monitor, control and streamline the right messages for different target markets. Our SIM ADS tool-box subsequently provides advertisers with access to tools that truly optimises the performance and results of the ad campaign into increased sales and customer acquisition.

So what exactly is SIM ADS? This is a very similar concept to in-game advertising with one major difference. Consider the following scenario:

"All user-created virtual pets in the MojiKan and Moji IM can all understand, react and respond to natural human dialogue and chat fully in real time. This means users can chat to their pets and their pets can talk back. Plus, these MojiKan virtual pets live in a fully real-time environment (that means instant reaction time!) where users can further interact with their pets like playing ball, dancing to a juke box, sending commands to sleep, eat, etc. or even dress-ups in shoes, shirts, cap and so on. So now imagine this – two users are chatting to each other and to their MojiKan pet. MojiKan pets profiles user personality and detects that the user is a sports nut who loves soccer. MojiKan pet then “inherits” user’s interest in soccer and begins liking NIKE or ADIDAS soccer shoes and bugs user to buy it those shoes!!"

That, in a nutshell, is what SIM ADS is all about – In-Messenger Real-Time 3D Branding, Advertising and Merchandising – it's revolutionary, never-seen-before "Stuff"!!